After four trials in the MotoGP 2017 world championship, the LCR HONDA TEAM and rider Cal Crutchlow are all set to take on the next European challenges culminating with the Italian Mugello event next 4 June.
![Sponsoring | flow-meter™](https://m.flowmeter.it/sites/default/files/styles/img_originale/public/inline-images/fm-01-header.jpg?itok=k-o1YL4T)
News - Sponsoring
For years it was believed, perhaps mistakenly, that it was the bike that did most of the work, and that a winning bike automatically led to victory, regardless of who rode it. Lately, however, with the levelling out of mechanical performance, the psychological aspect of our riders is also beginning to be given due weight, seen as a key element in being true champions and not, ‘simply’, good riders.
FREE YOUR MIND. START NOW
![Honda LCR team MOTOGP | flow-meter™](https://m.flowmeter.it/sites/default/files/styles/img_originale/public/inline-images/logo-lcr-2024-300_0.png?itok=2IdmSH5s)
flow-meter™ has signed a three-year sponsorship agreement with LCR Honda, the renowned motorbike manufacturer and MotoGP team.
The sponsorship deal brings together two companies with a common work ethos that combines dedication, passion, technology and team spirit to achieve big things.
Yesterday marked Cal Crutchlow's second victory this season, with the British LCR HONDA driver winning the Australian Grand Prix and outshining none other than Valentino Rossi and Spaniard Marc Marquez.
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